sharon dayoung lee
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Expressive Typography

Expressive typography unfolding a story of a Japanese immigrant from the 1930s through attention to grid system, typography, and color.

 

Experimental Typography
Expressing immigrant’s story through type, color, and scale

Fall 2018
print, typography

Individual project
2 weeks

 

Overview

This experimental typography poster explores the story of Hideo Tomoyasu, an immigrant from Japan who came to Hawaii in the 1930s. The final deliverable was a 3ft by 6ft typographic installation. The installation was exhibited with 16 other typographic posters that unfolded stories of immigrants. Main challenges of the project came from creating a coherent guideline for all 17 students to follow but at the same time leaving a room for expression and exploration.

 

 

Challenge and Constraints

Working with the students in the entire communication studio (17 students including me) it was important to come up with a cohesive yet flexible visual system. As a class we decided to first come up with a set of rule for grid system with set of margin, gutter, and columns. Then, couple of us volunteered to refine the grid system with adding more restrictions with typeface, location of the body text, and the length of the body text.

 
 

Planning for Exhibition

17 posters were exhibited together in our final show last winter. As a class, we curated the pieces in pairs. Some of us decided to place qualifiers along with our posters to act as a point of entrance to the narrative on the poster. I printed out more than 100 enlistment cards with the word “DENIED” stamped on all of them. This worked as a metaphor for Hideo’s situation when he was rejected to be part of the American army.