What are the current problems that hinder consumers from going green?
To start off our research, we conducted a preliminary 1:1 user interviews with both groups of individuals from the CMU campus community who identify themselves as regular consumers and green consumers. Through the process, we identified a significant difference in the journey of regular vs. green consumers. From the journey map, we highlighted three key pain points that hinder regular consumers from going green.
1:1 Interview / body-storming sessions with individuals from age 18-30
User journey of regular vs. green consumers
Key pain points of the users