What are the current obstacles that hinder consumers from going green?
To start off our research, we conducted a preliminary 1:1 user interviews with both groups of individuals from the CMU campus community who identify themselves as regular consumers and green consumers. Through the process, we identified a significant difference in the journey of regular vs. green consumers. From the journey map, we highlighted three key pain points that hinder regular consumers from going green.
“I care about how much money I can save, and how much value I'm getting.”
Male, 25 1/7
1:1 Interview with individuals from age 18-30
“Pittsburgh has not fully adopted the green lifestyle. Compared to SF, there isn't recycling nor composting.”
Male, 29 5.5/7
User journey of regular vs. green consumers