Similar to our narrative, we wanted the visual system to be bold and casual.
We thought it would be interesting to adopt the letterforms of the AIGA to visualize data. We experimented with different methods of using the letterforms to convey information such as stroke weight, weight, color, and depth.
Personally, the biggest challenge of the project aroused when we were deciding a color scheme that would translate well into both web and print. Although we loved the vibrant blue, we knew it would be impossible to get the same color in the print piece.