We iterated on the visual concept of the of the CUI and created a storyboard for the video.
As a point of reference, we looked at the Airbnb's branding guideline. Once we narrowed down our focus to the check-in process of Airbnb, we began brainstorming the core states of our CUI. Similar to the steps taken for the motion studies, our concepts evolved from a simpler circular shape to a finalized concept of a location pin, which we agreed was a whimsical representation of Airbnb’s identity.
CUI concept exploration
Screen mocks for the video
Assets for the video created on Illustrator